Speaking of soiling your family name…
Can AI do what the ghostwriter did?
Know thy audience
You can package your content in myriad ways, but you’ve got to make sure you’re speaking to a specific audience in a way they understand, or you’ll lose them fast.
Your Achilles heel is boring
My friend and I were seated together at a conference. I could practically feel the sparks coming off her, so consumed was she by the desire to be plucked from the crowd and brought onstage for an exercise. Leaning forward, she gripped the chair-back in front of her,...
Should you include personal stories?
I got this note from one of my clients recently: I was reading some reviews on Amazon associated with books on my topic and some of the reviews were awful. People complained that they didn't care to read about her (the author's) life events, they just wanted to focus...
This thing called process
Have you ever watched a professional runner run? Looks so easy, doesn’t it? They’ve all got that half smile playing across their face, that healthy sheen, those long, fluid strides that make the act seem so fun. From the couch, you can practically feel the endorphins...
You’d be surprised by what I see
Years ago, I pitched my memoir to an agent at a famous writers’ retreat. Big time agents basically trawled the place looking for up and coming talent, which was one of the reasons I was there.
3 Keys For Creating A Successful (And Lucrative) Online Course Based On Your Book
There are several key factors that can contribute to the success of an online course based on your expert positioning book.
Presto Changeo And You Have A Money Machine
Determine the learning objectives for your course: Start by considering what you want your students to learn or be able to do after completing the course.
A Popular Two For One Combo
Entrepreneurs and business professionals: have you thought about writing your expert positioning book and creating the course that goes with it at the same time?
The Chicken or The Egg
Which should come first? The expert-positioning book you want to write? Or the online course related to the topic of your book?