Which should come first?

The expert-positioning book you want to write? Or the online course related to the topic of your book?

There isn’t a one-size-fits-all answer to this question, as it will depend on your specific goals and circumstances. Here are a few things to consider when deciding whether to write a book or create an online course first:

Audience: If you already have a large following or audience, it may be easier to launch an online course and then use the course to promote your book. On the other hand, if you are just starting out and don’t have an established audience, writing a book first may help you build your expert positioning and establish your credibility.

Topic: If you have a specific topic that you want to write a book about, it may make sense to write the book first. This can help you develop your expertise and establish your authority on the topic. On the other hand, if you have a more general area of expertise and are not sure which specific topic to focus on, it may make more sense to start with an online course, which can help you gauge interest and demand for different topics.

Time and resources: Writing a book can be a time-consuming process, especially if you are new to writing or don’t have experience publishing. Creating an online course may be a quicker way to get your content out there and start building your expert positioning.

Ultimately, the decision will depend on your specific goals, resources, and audience. It may make sense to do one before the other, or you may decide to do both at the same time.

We can help you make the right decision. At Summit Press, we help our authors create and launch successful programs related to their books. Many of our authors have enjoyed six-figure launches.

Schedule up a call with us. We’ll walk you through the process.

Go HERE.