Beyond the Launch: Sustaining Momentum for the Long Game
Post-launch marketing is where careers are built.
720 pages and still no book
Stop making new bricks. Start building with the ones you already have.
Shipping & Handling Campaigns: Turning Direct Sales into a Profit Center
This could be the strategy that works best for you
My mother has no idea what’s wrong with her (and she’s fine with that)
Reminds me of one brilliant memoir I read.
Bundled Audio Offers: Maximizing Multi-Format Sales
Still thinking of having an audio format for your book?
The project from hell
Your outline is your blueprint. You have to get it right.
Your origin story is too polished. Here’s how to mess it up (on purpose)
Sometimes, you gotta mess it up a little.
The woodcutter who wouldn’t take my money
He taught me to embrace self-promotion
That tell-all you’re dying to write? Read this first.
A review of Careless People by Sarah Wynn-Williams
Promotional Pricing: Playing the Amazon Algorithm
Amazon rewards momentum