From Investment Banking to International Bestseller: May Busch on Writing Visible
The journey from a ‘small booklet’ to an International Bestseller
The Psychology of Authority: Why Books Still Trump Social Media
In a noisy digital world, authority still belongs to authors.
These two turned 60 authors into bestsellers (And I’m still not over it)
They did it not just for their audience, but for their community as well
What I’m reading now
A personal reflection on Stephen Kinzer’s “All the Shah’s Men” and how living in Iran taught me why conspiracy theories aren’t so crazy.
Visibility After Publication: Keeping the Spotlight on Your Book
Publishing your book is just the beginning; keeping it in the spotlight is another strategy.
I never finished my book
Do you build an audience first before finishing your book?
The ROI of a Book: What a Business Book Should Actually Do
Learn how to measure the real return on your book—visibility, clients, authority, and lasting growth.
Why I finally created book templates (After years of hating them)
Instead of writing an entire book from start to finish, you can write one brick at a time.
This is why people cry at art exhibits (and read your book)
Writers, readers, we all crave this.
The Author’s Ecosystem: Building Products, Programs, and Keynotes Around Your Book
Here’s the step-by-step guide on how to do it










