Entrepreneurs and business professionals: have you thought about writing your expert positioning book and creating the course that goes with it at the same time?

Doing both can be a rewarding and lucrative way to share your expertise with a wider audience. Here are some steps you can follow to accomplish this combo:

1. Determine your topic and target audience: Before you start writing, it’s important to know what you want to write about and who you want to reach. Consider what you’re passionate about and what you’re knowledgeable about, and think about what gaps in the market you could fill with your book and course.

2. Research your topic: Once you know what you want to write about, it’s time to do some research. Read books and articles on your topic, talk to experts in the field, and gather as much information as you can. This will help you build a solid foundation for your book and course.

3. Write your book: Now it’s time to start writing. Break your book down into chapters or sections, and set goals for yourself to help keep you on track. As you write, be sure to use clear, concise language and include examples and anecdotes to help illustrate your points.

4. Create your course: Once you’ve written your book, you can use the content to create your online course. Determine the goals of your course and how you can break down your book’s content into manageable lessons. Consider using multimedia elements like videos, audio recordings, and interactive quizzes to engage your students.

5. Promote your book and course: Once your book and course are finished, it’s time to let people know about them. Use social media and email marketing to reach potential readers and students, and consider offering a discount or special promotion to encourage people to buy your book or enroll in your course. You can also reach out to relevant blogs or websites to see if they’d be interested in promoting your work.

Many of our authors have enjoyed 6-figure launches with a book/course combination. When the time is right, connect with us for a call and we’ll walk you through the process. Go HERE.