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FAQ

The Door of Confusion (and why I won’t let you walk away from it)

You have so much to tell the world, but honestly, you only get to choose one.

Traditional Pre-Orders: Do They Still Work?

Do pre-orders still matter to authors?

The half-life of relevance (and why panicking won’t save you)

The relevance you’re so afraid of losing? You protect it with quality.

The morning we got lost and found out who we were

Are you the kind of person who actually finishes what they start?

Why Your Book Launch Strategy Matters

Learn why your book launch strategy matters and how to choose the right approach for your goals, audience, and publishing model.

Your Achilles heel is boring

Here’s what really matters

Gordo lied

An intro to scuba diving class taught me something that made all the difference.

5 Writing Practices That Actually Get Books Done

Writers need to develop some very particular practices and commit to them

What I’m reading now

What I’m reading now

A personal reflection on Stephen Kinzer’s “All the Shah’s Men” and how living in Iran taught me why conspiracy theories aren’t so crazy.