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The Door of Confusion (and why I won’t let you walk away from it)

You have so much to tell the world, but honestly, you only get to choose one.

Traditional Pre-Orders: Do They Still Work?

Do pre-orders still matter to authors?

The half-life of relevance (and why panicking won’t save you)

The relevance you’re so afraid of losing? You protect it with quality.

The morning we got lost and found out who we were

Are you the kind of person who actually finishes what they start?

Why Your Book Launch Strategy Matters

Learn why your book launch strategy matters and how to choose the right approach for your goals, audience, and publishing model.

Your Achilles heel is boring

Here’s what really matters

Gordo lied

An intro to scuba diving class taught me something that made all the difference.

5 Writing Practices That Actually Get Books Done

Writers need to develop some very particular practices and commit to them

Last kid to get picked for the team

Last kid to get picked for the team

Do you remember when you were in grade school and you had to line up in the gym and wait to get picked for a team? There you'd stand for a dog's age as every other kid but you got chosen. Man, that feeling of not being quite good enough! Maybe you don't remember that...

One more way to spot a newbie

One more way to spot a newbie

Lately, I’ve had my head in manuscripts just rife with purple prose. Purple prose, for those of you unfamiliar with the term, is writing that’s so extravagant, ornate, or flowery, it breaks the flow and draws excessive attention to itself. Purple prose is...

This fly-by-night actor who knows bupkiss

This fly-by-night actor who knows bupkiss

I once had a conversation with an actor who wanted to write a book about public speaking. I'll call her Gloria, even though that's not her name. Gloria had figured out, thanks to years of professional training and experience, how to be comfortable on stage while...

The girl in the puffy red coat

The girl in the puffy red coat

You know how, at the start of a big endeavor, you worry that you’ll never drive it to completion? That you're about to bite off more than you can chew and delude yourself in general? How embarrassing the very thought of failing to finish what you started feels?...

This is the kind of argument you want

A lot of manuscripts slide across my desk each week, which shouldn't surprise anyone seeing as I run a publishing house. After all these years in the business, I can identify why a particular book draws me in and where another immediately goes off the rails. I mean, I...

Mean literary agents

I've been having the same conversation a lot lately. It goes something like this: A nice professional has gone to the trouble of crafting a book proposal, honing a query letter, even landing a call with an agent or two, only to be told one thing. "Your book will never...

It’s not about the advance

I speak at seminars about getting non-fiction books published. I'm often asked about the average advances authors get from major publishing houses and the average time it takes to write a polished book....the kind that interests said houses. And invariably, folks...

Discrimination?

I got an email the other day in response to my post on author platforms. Anything out there on how to build a platform?  email lists, followings? I have no idea of how to get them or how to measure them. We have to be doing something for these to happen. So what...