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Excuse #1: I don’t have time to write a book (let alone become a bikini model)

The truth is, you don’t need a weekend sprint or a full-time schedule.

Why I just lost two hours to a vegan TikTok (and what it taught me about your book)

The best author platforms don’t sell information. They sell identity.

Beyond the Launch: Sustaining Momentum for the Long Game

Post-launch marketing is where careers are built.

720 pages and still no book

Stop making new bricks. Start building with the ones you already have.

Bundled Audio Offers: Maximizing Multi-Format Sales

Still thinking of having an audio format for your book?

The project from hell

Your outline is your blueprint. You have to get it right.

The woodcutter who wouldn’t take my money

He taught me to embrace self-promotion

Your Achilles heel is boring

Your Achilles heel is boring

My friend and I were seated together at a conference. I could practically feel the sparks coming off her, so consumed was she by the desire to be plucked from the crowd and brought onstage for an exercise. Leaning forward, she gripped the chair-back in front of her,...

Should you include personal stories?

Should you include personal stories?

I got this note from one of my clients recently: I was reading some reviews on Amazon associated with books on my topic and some of the reviews were awful. People complained that they didn't care to read about her (the author's) life events, they just wanted to focus...

This thing called process

This thing called process

Have you ever watched a professional runner run? Looks so easy, doesn’t it? They’ve all got that half smile playing across their face, that healthy sheen, those long, fluid strides that make the act seem so fun. From the couch, you can practically feel the endorphins...

You’d be surprised by what I see

You’d be surprised by what I see

Years ago, I pitched my memoir to an agent at a famous writers’ retreat. Big time agents basically trawled the place looking for up and coming talent, which was one of the reasons I was there.