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The Door of Confusion (and why I won’t let you walk away from it)

You have so much to tell the world, but honestly, you only get to choose one.

Traditional Pre-Orders: Do They Still Work?

Do pre-orders still matter to authors?

The half-life of relevance (and why panicking won’t save you)

The relevance you’re so afraid of losing? You protect it with quality.

The morning we got lost and found out who we were

Are you the kind of person who actually finishes what they start?

Why Your Book Launch Strategy Matters

Learn why your book launch strategy matters and how to choose the right approach for your goals, audience, and publishing model.

Your Achilles heel is boring

Here’s what really matters

Gordo lied

An intro to scuba diving class taught me something that made all the difference.

5 Writing Practices That Actually Get Books Done

Writers need to develop some very particular practices and commit to them

When You’re Ready To Start, Start Here

When You’re Ready To Start, Start Here

The key to writing a successful expert positioning non-fiction book is to be organized, persistent, and open to feedback. By following these steps and being willing to put in the time and effort, you can write a book that establishes you as an expert in your field and helps you build your business.

Inventing Anna: the cure for Imposter Syndrome

Inventing Anna: the cure for Imposter Syndrome

I write about the Imposter Syndrome all the time because it's the single biggest issue many of my clients have. It's what keeps them from starting their book, finishing it, then publishing it when it's time to let it go. In fact, I've written about this issue HERE and...

Your motivation matters

Your motivation matters

Can I ask you a question? Why do you want to write a book? Seriously, do you even know? What's your purpose for doing so? •     To create a beautiful work of art? •     To tell your life story? •     To...

The painful book-writing process

The painful book-writing process

Dr. Serena Sterling wasn’t sure she’d ever finish her book project. There were times, as her content developer, I wasn’t sure she would either. Because Serena wasn’t just writing about her business–helping people overcome chronic physical and/or emotional pain–she was...