Give your readers stories, not more facts and figures
Hey, successful entrepreneur writing a non-fiction book for your business. Here’s the the best way to turn your readers into clients and/or fans: Give them stories, lots of stories As opposed to saddling them with a dry textbook chuck full of concepts, facts, figures,...
Narrow your scope
Hey, successful entrepreneur writing a non-fiction book for your business. Want to know what to include in a book? Want to turn your readers into clients and/or fans? Well then, spell out a CLEAR SOLUTION to AN urgent problem. Don't try to solve every problem known to...
Give your narrative some structure
Hey, successful entrepreneur writing a non-fiction book for your business. Here’s another way to turn your readers into clients and/or fans: Have a solid structure with a clear transformation path As opposed to taking your reader on a wild goose chase over hill...
That ugly thing they’re going to find out
I’m always fascinated by people who have a love/hate relationship with attention. Maybe because I do, too. Turn a video camera on me when I haven’t spent hours primping and preparing, and I choke. Like I've got a 6-oz ribeye lodged in my throat. Take my friend, who...
That time Oprah called about your book
I want to write a book so good, so meaningful, that it lands me on Oprah. I want to sit beneath her shade tree in that lovely wicker chair and talk about, not just my book, but our shared philosophy of life. Tell me, do you think I have a shot? That's a question I...
The brilliance of Jeff Walker and his book, Launch
I'm a huge fan of internet marketing expert, Jeff Walker. So much so, that I'm part of his inner-circle community. Guy opens his mouth, and I learn something new. Every time. If you've ever enrolled in my super digestible course, Turn Your Book Into a Money Machine,...
Can I charge more if I have a book?
The other day, I was talking to a student enrolled in the Influential Author Formula. She asked, “Can I charge more money if I have a book?” God, I love this question, which is why I’m going to share my answer right here. Let’s come at this from two angles. If you’re...
A pernicious myth that needs to be killt
OK. It's time to dispel with a myth, one that's going to cause you a number of problems if you persist in buying into it. Book promotion, as much as we'd all like to believe otherwise, is the job of the author. You heard me right. Now let me explain.
How to write a book when you’re nutty
I wanted to share with you a 10-minute Masterclass I ran a month or two back for those who registered for one of my book-writing webinars. I got tons of comments about just how helpful it was, thus me finally getting around to presenting it to you here. I would have...
Sexy Formatting Tricks To Stir Envy
There’s something wonderful about writing a non-fiction book—how-to, self-help, or motivational, just to name a few of the business-building genres. You get to use all sorts of formatting tricks a memoirist or novelist would kill for. What do I mean by formatting...