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The Door of Confusion (and why I won’t let you walk away from it)

You have so much to tell the world, but honestly, you only get to choose one.

Traditional Pre-Orders: Do They Still Work?

Do pre-orders still matter to authors?

The half-life of relevance (and why panicking won’t save you)

The relevance you’re so afraid of losing? You protect it with quality.

The morning we got lost and found out who we were

Are you the kind of person who actually finishes what they start?

Why Your Book Launch Strategy Matters

Learn why your book launch strategy matters and how to choose the right approach for your goals, audience, and publishing model.

Your Achilles heel is boring

Here’s what really matters

Gordo lied

An intro to scuba diving class taught me something that made all the difference.

5 Writing Practices That Actually Get Books Done

Writers need to develop some very particular practices and commit to them

Your Achilles heel is boring

Your Achilles heel is boring

My friend and I were seated together at a conference. I could practically feel the sparks coming off her, so consumed was she by the desire to be plucked from the crowd and brought onstage for an exercise. Leaning forward, she gripped the chair-back in front of her,...

Should you include personal stories?

Should you include personal stories?

I got this note from one of my clients recently: I was reading some reviews on Amazon associated with books on my topic and some of the reviews were awful. People complained that they didn't care to read about her (the author's) life events, they just wanted to focus...

This thing called process

This thing called process

Have you ever watched a professional runner run? Looks so easy, doesn’t it? They’ve all got that half smile playing across their face, that healthy sheen, those long, fluid strides that make the act seem so fun. From the couch, you can practically feel the endorphins...

You’d be surprised by what I see

You’d be surprised by what I see

Years ago, I pitched my memoir to an agent at a famous writers’ retreat. Big time agents basically trawled the place looking for up and coming talent, which was one of the reasons I was there.