Jon Corteen & Jon Rotter
The Profit Culture Formula
About
Company culture is the foundation to business success.
Culture drives recruiting, retention, and, ultimately, profit. Yet, few companies have an actionable strategy in place to build, support, and shape an intention culture that will drive an organization’s personality.
A growing trend in today’s workforce is the free-agent mindset. Free-agent employees, with their increased mobility and autonomy, tend to migrate from company to company in search of the right fit. With constant change and little consistency, it’s no wonder a sense of culture and togetherness is hard to pin down.
Most business owners never stop to ask a simple but important question: what would motivate someone with this free-agent mindset to hang around?
This is where culture comes in.
By having an engaging and pervasive company culture, those free-agent employees stick around longer. Less churn, better people, higher profits. The formula is simple.
By using real-world examples and outlining an actionable strategy, The Profit Culture Formula is your essential blueprint to creating an outstanding company culture and ultimately, greater overall profit.
Jon Corteen is a success coach, speaker, co-founder of The Culture Junky LLC, and CEO & founder of THG Financial Strategies LLC. His belief that a strong culture is the foundation for corporate growth led him to develop The Profit Culture Formula.
Jon felt he was always on the losing side of the workweek battle: five days on, two blissful days off. Rather than waiting for retirement to enjoy all seven days, he founded THG and The Culture Junky, where he’s since created and maintained the ideal company culture. In his opinion, we live too much of life at work to be unhappy there.
As co-founder and President of THG Financial Strategies, Jon Rotter leads the firm’s new business and recruiting Through the firm’s unique culture and strategic differentiation, Rotter is able to drive consistent growth year after year.
He has continually attracted both new and experienced financial professionals who seek to engage with systematic experiences of the firm. THG has received numerous awards from both industry organizations and individual companies, but its ultimate achievement lies in the loyalty of the people who call it home.