Craft the Perfect Title for Your Prescriptive Nonfiction Book
A strong book title can grab you for all sorts of reasons. Though you may not understand their magic, you can recite your favorites. What about that title made you buy the book? Do you even know? How did you manage to hear about it in the first place?
Prescriptive nonfiction, also known as self-help or how-to literature, is often the genre of choice for coaches, speakers, and business professionals looking to build credibility, grow their reach and influence, and draw right-fit clients into their orbit.
This type of book—and many subcategories—provides advice, guidance, or instruction on a specific topic to help readers improve themselves or their circumstances. These books also offer actionable steps, strategies, and insights to solve problems, achieve goals, or master skills.
First, you’ll need to understand some genre basics to come up with the right title for your prescriptive nonfiction book.
To accomplish this, the title and subtitle of your book—and we usually have both in prescriptive nonfiction— must work together to:
- Define your subject and grab positive attention, regardless of what’s on the pages.
- Convince someone browsing on Amazon, the platform representing over half of all book sales, to take a chance on an unknown quantity.
- Differentiate your book from the many others in the marketplace.
Some nonfiction titles are provocative in nature but don’t really reveal the subject matter of a book at all. The title Crush It! is meaningless without the subtitle Why NOW Is the Time to Cash In on Your Passion. This subtitle is necessary to connect the actual subject of the book with the intended readers that, in this case, are people who want to make money from their passion.
Strong titles , as opposed to subtitles, are concise yet describe the content within the book in a way that piques the intended reader’s interest or establishes an emotional connection between the reader and the author. They tend to be short, simple, visual, memorable, metaphorical, and resonant, creating an emotional response. They grab the gut. They sell.
Subtitles by contrast, are straightforward and designed to clearly express what your book will do for readers. They might define a desirable activity or skill to be learned, a systematic approach to learning it, and, perhaps, a time within which the reader will acquire the skill.
Lean In: Women, Work and the Will to Lead by Sheryl Sandberg
Lean In (title): This phrase—the essential core message—gives the reader an action to complete (literally or metaphorically) and introduces the book’s main point (encouraging women to be active, take risks, and pursue their goals). It is easy to understand and simple enough to stick with a reader.
Women, Work and the Will to Lead (Subtitle): This subtitle provides more specific information about the book’s content. Sandberg will discuss the role women play in society, the role they play as professionals, and how to become a strong female leader.
Pushback (title) introduces the book’s main concept (advocating firmly for yourself to get what you want or need). Again, the single word is a simple catchphrase that immediately resonates and is easily remembered.
How Smart Women Ask and Stand Up for What They Want (subtitle): Clearly showcases what the book will be discussing and that, if the reader cares to, they can learn how to do the same. The title is direct and forthcoming and lets the reader know immediately that they will benefit by purchasing this book.
Such a title-subtitle combination will enhance your discoverability for your ideal reader and sell your book directly to them.
But that means you need to know who your ideal reader is and what they’re looking for. Here’s where the magic starts to resemble business fundamentals. This means that, from the get-go, you need to speak clearly and directly to your target market (reader) and the problem you’ll solve for that reader.
Strong Titles Speak to an Ideal Reader
Every twist and turn of a prescriptive nonfiction book should be designed to connect to what this ideal reader wants and why they may not be able to get it. This includes the book’s title and subtitle.
Prescriptive nonfiction books are typically written for people who share the same goal —to achieve something, fix something, or learn something. In most cases, what binds them together is that goal and the obstacles—real or imagined—that stand in their way. While gender, role, and/or occupation are often relevant, that shared desired goal is what you want to capture with your title.
How would you describe your ideal reader in terms of what they want?
To get you thinking, here are some examples:
- Someone living with chronic pain, both emotional and physical. With inexplicable symptoms that can’t seem to be resolved with traditional medicine.
- Teachers and other leaders of kids who want to empower kids and create a sense of community through outdoor activities.
- Business owners who want to accumulate wealth without working themselves into the ground or waiting indefinitely for that one big payoff to put them right.
- Psychotherapy practice owners who want to get great outcomes for their clients without burning out.
- Trial lawyers who want to ensure they win over juries and get good outcomes for their clients.
- Business people who want to negotiate better outcomes for themselves instead of feeling helpless and taken advantage of.
Moving on to some more magic…
Strong Titles Match the Book’s Promise, Purpose, and Content
Together, the title and subtitle should clearly establish your book’s purpose and overall content and prepare readers for the story before they hit the first page. When the title and subtitle do not match the content, you stand to alienate your reader. You have broken your first promise. It doesn’t take a genius to know you don’t want to do that.
People slap down their hard-earned money to buy a book because they think it will provide them with something they’re looking for. That something could be a solution to a problem, a new perspective on the human condition, or the latest scientific research. They want to learn, fix, change, understand, or explore something. For prescriptive nonfiction, your reader wants a solution above all else. Therefore, your book’s title and subtitle should clarify how it will meet the reader’s needs and fulfill its promise. That’s how you get someone to purchase it. (And then want to follow up with you!)
These are some examples of titles and subtitles with an explicit promise of a solution:
1. Change Your Brain, Change Your Life: The Breakthrough Program for Conquering Anxiety, Depression, Obsessiveness, Lack of Focus, Anger, and Memory Problems
by Daniel Amen
Struggling with any of these issues and looking to improve your life? Here you go.
2. The 90-Second Fitness Solution: The Most Time-Efficient Workout Ever for a Healthier, Stronger, Younger You
by Pete Cerqua with Alisa Bowman
Problem getting fit because you have zero time? I’ve got a solution for you.
3. Smart Women; Foolish Choices: Finding the Right Men/Avoiding the Wrong Ones
by Connell Cowan and Melvin Kinder
Can’t figure out why you keep choosing the wrong guy if you’re so smart? Here’s how to fix that nonsense.
4. The Happiness Project: Or, Why I Spent a Year Trying to Sing in the Morning, Clean My Closets, Fight Right, Read Aristotle, and Generally Have More Fun
by Gretchen Rubin
Still not happy yet? Try this.
5. The Gifts of Imperfection: Let Go of Who You Think You’re Supposed to Be and Embrace Who You Are
by Brené Brown
Are you a perfectionist looking for some relief? I’ve got you.
6. You Can Draw in 30 Days: The Fun, Easy Way to Learn to Draw in One Month or Less
by Mark Kistler
Want to learn to draw without moving to Florence for a decade? Hello, friend!
7. The Catfish Interview: Five Questions to Ask If You Want to Be Happy at Your Next Job
by Jon Corteen and Jon Rotter
Tired of being duped into taking a job that will make you unhappy? Here’s how to prevent that.
- What is your book about?
- What will it help the reader to achieve or learn?
- What problem will it solve?
- What’s the solution to this problem?
Strong Titles Match the Category
You’ve probably read plenty of prescriptive nonfiction books, particularly if you’re writing one or just finishing it up. Look at your bookshelves, or head to Amazon and browse around. Pay attention to the language of the titles and subtitles in that category. Notice any popular trends for your book.
These trends don’t happen by accident. Publishing folks think these approaches sell books, particularly in a given category, so you, too, may want to get on board. I’m not suggesting you rip off another book’s title or subtitle—but make sure the language you plan to use immediately signals to your reader that you understand your category.
When Catherine Rolt, author of The Pain Paradox: How Pain Can Lead to Inner Peace and Lightness of Being, was crafting her title, she looked at the wellness arena for ideas. There, she found titles she could model, including:
Clearing Emotional Clutter: Mindfulness Practices for Letting Go of What’s Blocking Your Fulfillment and Transformation
Soulful Simplicity: How Living with Less Can Lead to So Much More
The Power of You: How to Live Your Authentic, Exciting, and Joy-Filled Life Now
The Wellness Project: How I Learned to Do Right by My Body, Without Giving Up My Life
The Mind-Gut Connection: How the Hidden Conversations Within our Bodies Impacts our Mood, our Choices, and our Overall Health
The Good Gut: Taking Control of Your Weight, Your Mood, and Your Long-Term Health
The Ripple Effect: Sleep Better, Eat Better, Move Better, Think Better
Remember, your prescriptive nonfiction book is not a memoir, even if it contains a personal narrative; and it’s not a novel. So don’t look for title parallels in those genres because they will send the wrong signal to readers.
The books Educated, The Woman in Me, and The Many Lives of Mama Love sound like memoirs because they are. You don’t want to riff off them.
Notice that a lot of prescriptive nonfiction books have a clear, direct promise as the main title with “how to” or the words “plan,” “program,” “formula,” “guide,” or “way” in the subtitle. There’s a reason for that.
Here are some examples of book titles and subtitles that sound like prescriptive nonfiction because they are.
The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field
by Mike Michalowicz
How to Win Friends and Influence People
by Dale Carnegie
The Way of the SEAL: Think like an Elite Warrior to Lead and Succeed
by Mark Divine
The Core Program: Fifteen Minutes a Day That Can Change Your Life
by Peggy Brill and Gerald Secor Couzens
How to Stop Being Toxic: Quit Manipulative Behaviors, Avoid Hurting the People You Love, and Start Healthy Relationships
by Tom Stokes (Yowza!)
Unflappable: How Smart People Quit Overthinking, Ditch the Drama, & Thrive at Work
by Dr. Bridget Cooper
The Profit Culture Formula: The Blueprint to Successfully Recruit, Retain, and Inspire Business Professionals
by Jon Corteen and Jon Rotter
The Marijuana Hater’s Guide to Making a Billion Dollars from Hemp: The Next Disruptive Industry
by Matthew Harmon
- In which category would your book fit?
- Where will you look for models?
Examples:
Business and Management
Money Making and Financial Needs
Heath, Fitness, and Nutrition
Travel and Tourism
Life and Happiness
Education and Teaching
Or go narrower by subject matter:
- Goal achievement
- Resilience
- Pop Psychology
- Trauma Recovery
- Marketing
- Outdoor education
- Weight loss
Strong Titles Match the Tone of the Book
I know how easy it is to fall in love with a title that would be the perfect match for an entirely different book than the one you’re publishing. I love the title I’m Glad my Mom Died, a memoir by Jennette McCurdy, because it stops me in my tracks. Genre issue aside, this is probably the wrong vibe for a prescriptive nonfiction book addressing mother-daughter relationships and how to fix them.
By matching the tone, style, language, and message of the book’s text with the title and subtitle, you’ll be in a much better position to connect with your potential reader.
A title like Still Stripping After 25 Years (which is actually about quilting) would not work well for scientifically-based fitness or beauty.
Think rather:
Science of Stretch: Reach Your Flexible Potential, Stay Active, Maximize Mobility by Dr. Leada Malek
The Science of Beauty: Debunk the Myths and Discover What Goes into Your Beauty Routine by Michelle Wong
A calm and thoughtful title? Not the best way to introduce a curse-laden how-to.
Instead of: How to Run the Perfect Race: Better Racing Through Better Pacing
Think rather:
Run B*tch Run by Ruth Field
Healthy as F*ck: The Habits You Need to Get Lean, Stay Healthy, and Kick Ass at Life by Oonagh Duncan.
The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Mark Manson
Instead of a title that connotes a best-selling thriller, like The Shadow, create one that positively screams prescriptive nonfiction.
Think rather:
Never Split the Difference: Negotiating as If Your Life Depended On It by Chris Voss
Brag Better: Master the Art of Self Promotion by Meredith Fineman
After Hello: How to Build a Book of Business, One Conversation at a Time by Deb Feder
Remember, your title and subtitle are intended to attract the ideal reader for your book. Your title is not about you, your exquisite taste, or your wit. Beware of cleverness, even if your book is clever in its tone. A clever phrase might sound appealing, but you’re almost always better off with a title that offers solutions, showcases a unique aspect, or presents possibilities in a positive way.
If you’re a big fan of symbolism and nuance, know that a reader scrolling for the perfect book to solve their problem, one with just the right feel, will move right on past because that stuff will go straight over their head. You want to be as overt as possible.
How would you describe your tone?
Examples:
- Irreverent
- Humorous
- Authoritative
- Serious
- Scientific
- Journalistic
- Encouraging
- Commanding
- Friendly
Strong Titles Capitalize on Your Brand (If you have one)
Hey, “lucky” author. If you already have a brand identity, whether because of a well-known podcast, website, product, TEDTalk, online seminar series, etc., consider using your brand name in the title or subtitle. (I emphasize the word well-known because it is easy to delude ourselves when we’re ambitious.) You want those potential readers who already know and like you to buy!
You’re probably familiar with these titles.
Grit: The Power and Passion of Perseverance
by Angela Duckworth
Grit is the name of Duckworth’s successful TED Talk.
Lucky Dog Lessons: Train Your Dog in 7 Days
by Brandon McMillan
McMillan is the Emmy Award-Winning Host of Lucky Dog.
Calm the Chaos: A Fail-Proof Road Map for Parenting Even the Most Challenging Kids
by Dayna Abraham
Calm the Chaos is Abraham’s successful signature course.
Make Your Bed: Little Things That Can Change Your Life…And Maybe the World
by Admiral William H. McRaven
Make Your Bed was the title of McRaven’s commencement speech that went viral.
If you don’t have a well-known brand yet, that doesn’t mean you can’t plant the seeds for it with your book.
Ask yourself:
Might the title of my book match the title of the talks I will give about the book? The same title for both creates synergy.
Might my title use or co-opt proprietary nomenclature? Glennon Doyle Melton, author of bestsellers Love Warrior and Carry On, Warrior, is on her way to being forever associated with the word warrior.
Can I brand my book and attitude with a catchy metaphorical or tangentially related phrase? Two perennially best-selling examples:
Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition by Harvey Mackay
What Color Is Your Parachute?: A Practical Manual for Job-Hunters and Career-Changers by Richard N. Bolles
Can I use a variation of my title for other books I have yet to write? Series like Gary Chapman’s The 5 Love Languages show that the right title helps create enduring brands.
- Are you legitimately well-known for anything?
- Is there a Title or a Phrase that would immediately link your book to this?
- If you aren’t well known, can you think of a Title or Phrase that you could brand around and capitalize on in the future?
Strong Titles Are Memorable and Pack a Punch
The title is what readers remember well enough to repeat to friends and search for on Amazon; the subtitle, less so.
The most memorable titles are short, three words or less being ideal. Now, there are exceptions to this rule, of course. As soon as I say short, I’m sure you’re going to think of three or four that aren’t. Regardless, most best-selling books in the nonfiction categories, and even fiction, tend to be three words or less.
Just check out the top 20 bestselling business books on the market: books like Influence, Atomic Habits, Good to Great, Start with Why, Blue Ocean Strategy, and Extreme Ownership. These books are all selling extremely well, and their titles are super short.
Short titles are just easier to remember. You want people to be able to tell others and, of course, remember which book they want to look up when they go to Amazon or Barnes & Noble to buy your book. They need not remember your subtitle, and that’s OK. The title will get them there, and your subtitle will remind them why they looked for it in the first place.
Memorable titles are also easy to say. If you’ve got a tongue twister, it will get messed up. Though, Peck of Pickled Peppers might be an awesome title for a gardening book. Get your friends to say your title over and over again. Talk about it all the time. Imagine yourself on a podcast or a media interview trying to drop that title three, four, or five times in a few minutes. If that doesn’t feel doable, then move on. Craft something else.
Memorable titles often use wordplay. You may want to play with some of these techniques:
Rhythm:
If Life Is a Game, These Are the Rules
by Chérie Carter-Scott
Alliteration:
Amazing Art: Wonders of the Ancient World
by Christopher Berg
Verbal and visual puns:
$ellmates: The Art of Living and Working Together
(this is up for grabs)
Wordplay:
Tongue Fu! How to Deflect, Disarm, and Defuse Any Verbal Conflict
by Sam Horn
Two contrasting or opposing phrases:
Men Are from Mars, Women Are from Venus
by John Gray
Humor:
I’m Not as Old as I Used to Be: Reclaiming Your Life in the Second Half
by Frances Weaver
The most memorable titles have a hook—something that draws the reader in, makes them stop…and then read more. Stopping browsers cold is incredibly important because we live in a world that offers a tremendous amount of information, which means readers often have the attention span of a gnat, especially on a site like Amazon.
The right hook depends on your reader and the primary benefit they’ll gain from reading your book.
Happy With Baby: Essential Relationship Advice When Partners Become Parents by Catherine O’Brien
It’s easy to say and remember and packed with keywords (and we’ll get to those keywords in a bit).
Hacking Chemo: Using a Ketogenic Diet, Therapeutic Fasting, and a Kickass Attitude to Power Through Cancer by Martha Tettenborn
It feels great to say hacking chemo. It just packs a punch and is memorable. Most importantly, it’s reader-focused and highlights a clear benefit. Her hook hits you right there in the subtitle, too.
The Profit Bleed: How Managing Margin Can Save Your Contracting Business by Vicki Suiter
Can’t you see your profits bleeding away? The very lifeblood of your company? Yeah, that hurts; that’s why the title works. Contractors know exactly what to expect by reading this book.
Hooks should not be gratuitous. I’ll go back to the curse-laden titles, which no longer stop readers in their tracks the way they used to. If such a hook sets the wrong tone for your book, think of something else.
Can you list two – or three – word hooks to draw in your target reader?
During a hook brainstorming session, our author of The Pain Paradox: How Pain Can Lead to Inner Peace and Lightness of Being, Catherine Rolt, came up with catchy phrases that would speak to the promise of the book and her ideal reader, someone with chronic pain looking for relief. These included:
- Hacking Pain
- Frenemy
- Unfinished Business
- Interpreter of Maladies
- Clever Body
- Leftover
Notice that she chose none of these options.
Strong Titles Are Keyword-Rich
Remember when I said that your book title has two jobs and two jobs only:
Well, it’s time to talk about those search engines for a hot minute.
You have hundreds and thousands of books to compete against. You know it, and so do I. So, how do you expect users to find and purchase yours, given that it’s a veritable needle in a haystack? By using keywords in your title and subtitle whenever possible, that’s how.
Amazon, the world’s largest bookstore, operates like a search engine.
Amazon book keywords are the words users—ideal readers—enter into the search bar when searching for books on the Amazon marketplace, expecting Amazon to display books relevant to their queries. These keywords can consist of a single word, a set of long- tail keywords, or sometimes even a complete phrase.
If you’re writing a book about conflict resolution, for example, think:
- Conflict
- Conflict management
- Book on resolving conflict at work
- How do I resolve conflict?
As such, Amazon keywords for books play a crucial role in boosting the visibility of your book listing on the platform. The more often your book shows up against a set of keywords, the more impressions it gets and the higher your chances of making a sale.
Placing relevant keyword search terms in your book’s title helps Amazon understand and categorize it. Therefore, you must find efficient keywords to help your book be found.
Picking keywords for Amazon is more complex than choosing the most popular ones from some secret list. You have to do some research to find them.
To come up with the best keywords to include in your title and/or subtitle, start with a list of words you think accurately describe your book.
Then head over to Amazon, keeping several factors in mind when you type some of the options into Amazon’s search bar. The first is the number of search results associated with a given keyword.
If I enter the keyword “conflict resolution” into Amazon’s bookstore search bar and hit enter, books that match this keyword will appear. At the very top of the page, I’ll see a line that reads: 1-24 of over 50,000 results for “conflict.”
That means conflict has a keyword search result of 50,000. Many people are searching for books using this term.
On the contrary, if I type in the term “friction”,” which is a synonym for conflict, I’ll see a line that reads: 1-24 of 389 results for “friction”.”
That means friction has a search result of 389. Far fewer book buyers are searching Amazon using this term.
Note: These values will change daily, although not dramatically.
The relative “competitiveness” of a keyword is the second consideration.
Your first impulse, and it’s a good one, would be to load your title up with the most-searched keywords that would get your book found. However, the top keywords are also the most competitive. For example, when you search for “self-help books,” Amazon generates 70,000 books in the search results.
With the competition so high, you’ll struggle to compete on this keyword. This means you must narrow down your search and find more specific keywords that are popular but also have less competition.
Empath is a good example of this. It’s a perfect complimentary keyword for any self-help book, and only 8,000 competitors show up in the search volume.
As a rule of thumb, look for keywords within a 4000-50,000 ranking range. In this range, you can compete, and there are enough ideal readers out there using the term.
If you want some additional keyword ideas, look at the books that come up in the keyword search. Under conflict resolution, for instance, I found:
The Mindful Guide to Conflict Resolution: How to Thoughtfully Handle Difficult Situations, Conversations, and Personalities by Rosalie Puiman
New possible keywords include:
- Difficult situations
- Difficult conversations
- Difficult personalities
- Mindful
Once you locate appropriate keywords, consider placing some of them in the title and subtitle of your book. However, don’t feel the need to force it if it doesn’t make sense. You want to make sure your title flows nicely and sounds authentic and natural, as opposed to robotic.
A good keto diet book title, one rich with keywords, might go something like this:
Keto Diet for Beginners: A Practical Guide to Health and Weight Loss Containing Over 100 Quick, Easy, and Delicious Low-Carb Recipes
It’s a little long for my taste, but if you heard me say it out loud, you wouldn’t question the title. In fact, you’d know precisely what the book is about and who (and what) it’s for.
Can you list at least fifteen keywords that would make sense for your book and their search values?
Examples:
- Pain (60,0000)
- Pain Relief (10,0000)
- Pain Free (20,0000)
- Chronic Pain (20,0000)
- Chronic Pain Management (10,0000)
- How to cure chronic pain and depression (36)
- Chinese medicine (30,0000)
- Maladies (20,000)
- Chronic disease (20,0000)
- Chronic illness (10,0000)
- Health cure (60,0000)
- Illness (60,0000)
- Symptoms (50,0000 )
- Side effects (9,0000)
- Incurable (2000)
Then, can you list another 15 keywords from titles/subtitles that you found in your search for competitive titles?
Examples:
- Active pain management (1830)
- Autoimmune pandemic (1280)
- Stress & Fatigue (453)
Final Checklist
For inspiration, ask yourself these questions:
- Does my title compel people to read the copy that follows?
Example: Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits by Jay Conrad Levinsoe
- Does my title sell a solution rather than a problem?
Example: Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent and Lead by Brené Browe
- Does my title carve out a unique spot in the marketplace?
Example: The Only Negotiating Guide You’ll Ever Need: 101 Ways to Win Every Time in Any Situation by Peter Stark and Jane FlahertD
- Does my title capture how my book will benefit my readers? Will it inform them, enlighten them, entertain them, persuade them, inspire them, or make them laugh?
Example: Spark Joy: An Illustrated Master Class on the Art of Organizing and Tidying Up by Marie Kondo
How To Craft a Winning Title
1. If you have ideas, start there, no matter how simple or silly your title ideas sound. Brainstorming is something you should never skip.
2. Put that list away and focus on your ideal reader. Describe them in gory detail.
3. Explain what your ideal reader is looking for. What result are they after?
4. Describe the content of your book. What problem does it solve?
5. What promise does your book make? Will your ideal reader lose 15 pounds in a month? Find a healthy mate before Christmas? Free themselves of clutter so they can sell their house?
6. Is there a title or a phrase that would immediately link your book to this thing you’re famous for?
7. If you aren’t well known, can you think of a title or phrase that you could brand around and capitalize on in the future?
8. Can you list some two – or three – word hooks that would draw in your target reader?
9. List some potential keywords to explore on Amazon. What are the search results associated with each keyword? Which fall into a competitive range of 4000-50,000?
10. Come up with another 15 keywords from titles/subtitles that came up in your search for competitive titles.
11. Choose 5 or 6 keywords and experiment with different combinations. Then, build a list of possible titles and subtitles utilizing these combinations.
13. Go through your list and play with the titles you’ve come up with until you have about five main ones you like.
14. Test your title to see if it’s catchy, too long, or too short. Tell your friend the title and then ask them later to repeat it back to you after some time has passed. Do they remember it? If your friend can’t remember your title, your readers won’t either.
15. Say your title about 20 times out loud. Is it a tongue- twister? Do you mix up any of the words? Your title will be repeated over and over by you, your readers, and the media. If it’s a mouthful or difficult to say, it’ll be even more difficult for everyone else.
16. If you’re still on the fence, do a poll of your clients, followers, or a group of target readers that you have access to to see what they think about your title options.
17. Settle on your title and then hit repeat on this whole process for the subtitle, but for the subtitle, emphasize your keywords and make sure it speaks clearly to the reader and sells a benefit.
18. Pat yourself on the back, because you’ve just gone through a process most unknown authors skip altogether.
Meet Ann Sheybani
I’m Ann Sheybani, publisher at Summit Press Publishers, where we help coaches, consultants, and business professionals write and publish client-attracting books. Our books mean business because they turn our authors into category authorities in their fields, expand their reach, land on bigger stages, magnetize opportunities, and solidify their brand.
As a certified sales and marketing coach, Harvard-trained writer, best-selling author, and publisher of numerous award-winning books, I know what sells, establishes credibility, keeps readers turning pages and looking for ways to work with the author, and creates true legacy.
If you’d like to know what it would be like to work with the Summit Press team, go here.
