You don’t need to be a brilliant writer to publish a book that changes your business.
You just need to be strategic.
Most business books fail—not because the writing is bad, but because the strategy is missing.
They’re long-winded. Unfocused. Forgettable.
They don’t get read. They don’t build credibility. And worst of all, they don’t drive new business.
Let’s fix that.
Your Book Is a Sales Tool, Not a Passion Project
This is the first mindset shift.
You’re not writing a book for the sake of writing a book. You’re writing it to get results.
A great business book does four things:
- Positions you as the authority in your niche
- Speaks directly to your ideal client’s pain
- Offers real, usable value (so you earn trust)
- Moves the reader toward working with you
That’s it.
Everything else—style, length, story—is in service of that end.
Structure Like a Sales Conversation
If your book feels like a friendly, trustworthy, problem-solving conversation, you win.
Here’s the structure that works:
- Name the problem.
- Build credibility.
- Deliver a framework.
- Give them wins.
- Show the gap.
- Invite them to work with you.
That’s the client-attracting blueprint. No fluff. No filler.
The Power of Specificity
The biggest mistake aspiring authors make? Writing too broadly.
Your book isn’t for everyone. It’s for someone.
The more clearly you define them, the more powerful your book becomes.
Write as if you’re solving one person’s problem.
Because when that person reads it, they’ll feel seen—and they’ll want to work with you.
Don’t Just Share Information—Stage a Transformation
Information is free.
Transformation is what sells.
Your book should take the reader on a journey. From confused to clear. From stuck to in motion. From skeptical to sold.
If your reader can feel that shift—if they finish your book saying “I want what they have”—you’ve done your job.
What Happens After They Read?
This is where most business books drop the ball.
They end with a whisper.
Yours should end with a bridge.
Send readers to a landing page. Offer a diagnostic. Invite them to a strategy call. Tell them exactly what to do next—and make it compelling.
You wrote the book to open a door. Now open it.
Why Writing a Business Book Is the Smartest Marketing Move You’ll Make
Writing a business book isn’t just about authority—it’s a smart marketing strategy. A well-positioned book opens doors: media opportunities, podcast guest spots, keynote invitations, and most importantly, inbound client leads.
Unlike a blog post or LinkedIn article that fades in days, a book gives you long-term visibility. It’s a piece of intellectual property that keeps working for you—on your website, on Amazon, at conferences, and in client conversations.
When someone reads your book, they’re spending hours with your ideas. No sales call required. That’s the highest-leverage marketing asset you can create.
The Best Business Books Focus on the Reader—Not the Author
Many first-time authors make the mistake of centering themselves.
They share stories, credentials, and case studies—but forget the golden rule: your reader cares about their own transformation, not your resume.
Every chapter should answer this question: “What’s in this for the reader?”
Use your experience, yes—but only as a bridge to their breakthrough. If you keep the spotlight on them, they’ll stay with you until the last page—and likely reach out for more.
How Long Should a Business Book Be?
Short answer: as long as it needs to be—and no longer.
Most successful prescriptive nonfiction books are between 30,000 and 50,000 words. That’s about 150 to 200 pages.
The goal isn’t to write the longest book. It’s to write the clearest, most actionable one. One that moves your reader from problem to possibility without wasting time.
At Summit, we guide you to the perfect length for your audience, category, and business goals.
How Summit Press Helps You Write a Book That Gets Clients
We don’t just help you write a book. We help you build a business asset.
At Summit Press, we specialize in prescriptive nonfiction for coaches, consultants, service providers, and professionals. We bring structure, messaging strategy, and marketing expertise to every stage of the book-writing journey.
Whether you need ghostwriting, coaching, developmental editing, or a full publishing and promotion plan—we’ve got you.
Our authors don’t just finish their books. They build businesses around them.
Want a Book That Gets Results?
If you want to write a business book that actually grows your business—not just checks a box—we can help.
We’re Summit Press. We help coaches, consultants, and professionals like you write books that mean business.
Let’s talk about your book idea and how it can become a client-attracting machine.
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