How strategic positioning and expert publishing transformed a controversial perspective into a bestselling book that’s changing an entire field.

What happens when you challenge an entire industry’s approach to treatment? For Roland Cochrun, author of The High Achievers Guide to Sex Addiction Recovery, it means creating a book so impactful that readers consistently tell him it was more valuable than their $60,000 inpatient treatment programs.

In our recent author interview, Roland shared the remarkable journey of bringing his controversial but effective perspective to market—and the incredible results that followed.

The Problem That Nobody Was Solving

Roland identified a critical gap in sex addiction treatment: high-achieving, successful men weren’t responding to traditional addiction models. These weren’t men struggling with self-worth or feeling “bad and worthless”—they were confident professionals who felt misunderstood by existing approaches.

“My clients never resonate with the traditional messaging,” Roland explained. “They’re not thinking about sex in those moments—they’re thinking about conquest, about feeling special and chosen. The field was forcing these men to pretend they had a problem they didn’t actually have.”

This insight became the foundation for a book that would challenge conventional wisdom and deliver results where expensive treatments had failed.

Strategic Publishing: More Than Just Writing

Working with Summit Press, Roland didn’t just write another book—we crafted a strategic publishing approach that would reach his exact audience. The title development process was particularly crucial.

“We had to be super specific and super careful,” Roland noted. “We needed to call out our target audience while including the keywords people were actively searching for. The title is what closes the sale.”

This attention to positioning paid off immediately. Despite targeting an extremely niche market, Roland’s book consistently sells two copies per day—a remarkable achievement in such a specialized field.

The Numbers Tell the Story

The real measure of success isn’t just book sales—it’s impact. In just six months since the audiobook launch, Roland has generated nearly $200,000 in program sales from confirmed book readers. But more importantly, he’s consistently hearing the same feedback from successful professionals:

“This book was more impactful than my three-week inpatient stay.”

These aren’t testimonials from casual readers. These are responses from people who’ve invested over $100,000 in traditional treatments and worked with top experts in the field.

The Publishing Process: From Frustration to Excellence

Roland was candid about the challenges of professional publishing, particularly the editing and revision process. “There’s a phase where you’ll hate your book,” he admitted. “You’ll hate the changes, the organization, everything. Ann warned me about this.”

But the payoff was undeniable: “By the time it was done, it was organized in the best possible way. The final product I was extremely proud of. Had I just self-published, I don’t think I would be getting this many phone calls.”

This speaks to Summit Press’s core philosophy: we don’t just help you publish a book—we help you create a professional product that commands respect in your field.

Beyond Book Sales: Building Authority and Business

Roland’s success illustrates how strategic book publishing creates opportunities far beyond sales revenue. His book has opened doors to conference speaking, podcast appearances, and referral partnerships. Most importantly, readers come to his programs already sold on his approach.

“They call me sold,” Roland explained. “There’s no selling at all. They understand the value and the process because the book has already educated them.”

The Courage to Challenge Convention

Perhaps most inspiring is Roland’s willingness to put himself and his ideas on the line. Writing about sex addiction from a personal and professional perspective takes courage, especially when challenging established treatment models.

“These men needed to hear this,” Roland said, becoming emotional during our conversation. “That was all I thought about this whole time—these men need to hear this, and I’m going to do whatever it takes for them to get their hands on this information.”

The Summit Press Difference

Roland’s success demonstrates what’s possible when expertise meets strategic publishing. We didn’t just help him write a book—we helped him identify his unique positioning, craft the perfect title, and create a professional product that commands attention in his field.

As Roland put it: “What Ann’s team did was make my book rock. I do not think I would be getting this many phone calls had I self-published.”

For experts with unique perspectives and proven methodologies, professional publishing isn’t just about creating a book—it’s about amplifying your impact and building your business around your expertise.

Ready to transform your expertise into a game-changing book? Let’s discuss how Summit Press can help you reach your audience and build your business through strategic publishing. Let’s talk!